The Assistant Director of Strategic Enrollment oversees recruitment initiatives focused on student populations identified in Boise State’s Strategic Enrollment and Retention Plan (SERP), with an emphasis on rural, first-generation, Pell-eligible, and transfer students, as well as other student populations aligned with institutional enrollment goals.

This position is responsible for hiring, training, and overseeing the work of a team of Admissions Counselors, and provides leadership in delivering strong, positive customer service to future students and families.

The Assistant Director assists in meeting enrollment management goals by supervising Admissions Counselors and providing leadership in the ongoing development of effective and high-quality recruitment events. The Assistant Director ensures that recruitment events, presentations, and publications appropriately target the selected audience by taking into account University brand standards, key talking points, and the enrollment cycle.

About the Role:
This position provides leadership in advancing Boise State’s enrollment goals by supervising Admissions Counselors and supporting data-informed recruitment strategies. The role collaborates closely with the Admissions team to plan and deliver high-quality events and recruitment efforts that support prospective students throughout the enrollment process. It balances strategic planning with hands-on leadership.

Why You'll Love This Job:
You’ll work with a collaborative Admissions team that values shared goals, practical solutions, and a supportive work environment. This role offers a mix of strategic and day-to-day work in a fast-paced setting where no two days are the same. You’ll also play a direct role in helping future students navigate the admissions process and take meaningful steps toward their educational goals.

Please note, this position is not eligible for visa sponsorship.

Provides immediate supervision to a unit or group of operational or technical employees. Sets and delegates day-to-day tasks to achieve operational objectives. A portion of time may be spent performing individual tasks related to the unit; however, supervisory activities must constitute a primary part of the job. Supervises unit operations to ensure compliance with departmental or campus policies, procedures, and defined internal controls. Problems typically involve a single area, process or constituent group. Ensures accountability and stewardship of campus resources (operational, financial, and human) in compliance with departmental standards and procedures.

60% of the time, the Assistant Director of Strategic Enrollment will perform: 

Recruitment and Staff Supervision:

• Ensure Admissions Counselor staff deliver consistent, accurate, and timely communication (presentations, events).
• Train, mentor, and directly supervise Admissions Counselors.
• Coach and mentor student staff to provide comprehensive services and deliver consistent and accurate information in a positive, timely, and efficient manner.
• Coordinate work schedules to ensure adequate coverage to meet the cycle of demand; includes collaborating with other supervisors in the unit to share projects based on priority of projects and level of need.
• Provide consistent and constructive feedback via regular meetings and performance evaluations.
• Promote and model a positive customer service model, including planning and participating in office-specific and cross-divisional training.
• Effectively communicate university policies to staff; ensure that staff understand and can also articulate university policy to students.
• Participate as an Admissions team member and a member of the Management team; includes designated management meetings, all staff meetings, assessment activities, annual planning, and annual report writing activities.
• Provide input and feedback to the Communications team in the development of recruitment publications as needed, and especially as it relates to best practices around strategic enrollment initiatives.
• Interpret and apply university policy; understand and articulate internal office processes as well as key components of other enrollment services departments (Registrar’s and Financial Aid), and other offices as they relate to the overall enrollment process.
• Counsel and advise Admissions Counselors regarding strategic enrollment initiatives, admission, enrollment services, and university policies, using a high level of independent judgment.

Coordination of Recruitment Events:

• Manage and support the planning and coordination of off-campus and on-campus events
• Support and guide the implementation of recruitment programs
• Provide leadership in the ongoing development of effective and high-quality recruitment events keeping strategic enrollment audiences in mind; including accurately assessing needs, researching best practices nationally, and implementing new strategies in collaboration with the Associate Director, Recruitment & Events, and the Director of Recruitment.

35% of the time, the Assistant Director of Strategic Enrollment will perform:

Strategic Enrollment:

• Assist in the development of innovative, targeted, and strategic enrollment initiatives to best serve the needs of future students and families.
• Review enrollment data and collaborate with the Admissions team to plan and implement strategic enrollment recruitment activities.
• Cultivate relationships with key campus partners, constituents, including community leaders, campus partners, community college staff, and school counselors, as a means of moving the University’s strategic enrollment goals forward.
• Serve as a point of contact for educational opportunity outreach programs such as TRIO, AVID, Gear Up, and similar organizations.
• Participate in debriefing exercises to assess the success of recruitment efforts.

General Admissions Counselor Duties

• Advise students based on circumstances unique to individuals, including analyzing and evaluating the needs of prospective students and determining appropriate response/referral.
• Counsel, advise, and maintain positive contact with prospective students and families regarding admission requirements, financial aid and scholarships, and campus life.
• Analyze and evaluate the needs of the prospective students, accurately assess admissions criteria, determine appropriate information and referral, exercise discretion to resolve issues, and tailor the message to fit each unique situation
• Be fully informed of Boise State admission policies and procedures and be able to clearly and specifically communicate the intricacies of the process to prospective students.
• Promote Boise State to prospective students and families in order to meet enrollment goals set by the University.
• Establish and maintain working relationships with community groups, high school contacts, parents, and Boise State student organizations and staff.
• Represent Boise State at recruitment events, college fairs, high school and community college visits, and individual meetings.
• Recruitment travel to events and/or high school visits, to be determined.

Functional/Technical:

• Effectively train Admissions Counselors and student staff on University data systems to promote high-quality customer service.
• Be a power user of Slate, PeopleSoft, and Perceptive in order to troubleshoot system issues and train Admissions Counselors and student staff.
• Remain current in knowledge and understanding of National Association for College Admission Counseling (NACAC) best practices, and state of Idaho policies. Specific examples include: FERPA (Family Rights and Privacy Act) and State Board of Education policies.
• Stay current on best practices in delivering service to prospective students and guests.
• Remain current on enhancements made to existing technology and emerging technologies in those areas that impact job responsibilities.

General Responsibilities

• Keep abreast of pertinent developments at the university, in higher education, and in the field of professional admission work.
• Complete special projects assigned by the Director of Recruitment and the Executive Director of Admissions and New Student Programs

5% of the time, the Assistant Director of Strategic Enrollment will: 

• Perform other duties as assigned.

• Demonstrated supervisory experience
• Experience in college or university admissions is desired
• Experience in event planning and management is desired
• Excellent written and verbal communication skills
• Ability to learn quickly and retain information
• High degree of time management skills, and demonstrated organizational, analytical, and problem-solving skills
• Ability to work both independently and in a collaborative team environment with flexibility and adaptability
• Public speaking experience with the ability to present to groups ranging in size from 5 to 500
• Capacity to communicate effectively with individuals from a variety of backgrounds
• Provide customer service, diplomacy, and marketing
• Build consensus as needed when working with office staff, campus committees, and colleagues on other campuses.
• Keen attention to detail and the ability to consistently follow up with campus, school, and community partners
• Ability to understand and follow university and state guidelines
• Be fully informed of Boise State admission policies and procedures, and be able to clearly and specifically communicate the intricacies of the process to prospective students
• Thorough knowledge of the academic programs offered at Boise State
• Knowledge of the state education system and key personnel is needed to understand the ramifications of certain policies and their implementation
• Expert user of PeopleSoft, Perceptive Content, and CRM (Slate)
• Comfortable hosting events/meetings through virtual platforms
• Ability to make own travel arrangements, travel extensively,  and work evening and weekend hours
• Fluency in spoken and written Spanish is a plus

Bachelor’s Degree or equivalent relevant experience.

Preferred Qualifications:

• Master’s Degree Preferred
• 3 years of experience in higher education (Enrollment Services preferred)
• 1 year of supervisory experience

Please submit the following:

• Cover letter indicating your interest and qualifications for this position
• Resume detailing your employment history, and
• Three (3) professional references, including at least one current or former direct supervisor

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/