Kenyon College is conducting a search for a qualified candidate to fill the position of Social Media and Marketing Specialist. The Social Media and Marketing Specialist creates and curates content that expresses the character of Kenyon College on its digital channels, with the goal of building community and inspiring meaningful engagement. With a talent for perfectly pitched messages and a deep understanding of social media, this creative and self-motivated individual is Kenyon’s voice — and ear — in the digital landscape.
The Social Media and Marketing Specialist joins Kenyon’s efforts to speak to prospective students and parents and those who influence them, including current students, parents and alumni. In this capacity, the Social Media and Marketing Specialist writes, edits and manages content for Kenyon’s most-read digital channels, including social media posts, top-level web pages, and marketing emails. This individual also tracks analytics on these platforms, informing decision-making about the creation and use of digital content.
With the goal of presenting a cohesive and authentic digital brand, the person in this role works in close collaboration with the Visual Content Producer and supervises a team of student creative producers, in addition to connecting with and advising content managers across campus.
Reporting to the Director of Creative and Brand Strategy, the Social Media and Marketing Specialist plays a key role in the expression of Kenyon’s brand by contributing to communications staff meetings, pitching and executing on ideas, and advising on creative projects and campaigns.
Primary Responsibilities
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Write, edit and manage content for Kenyon’s key digital channels, including social media posts, top-level web pages, and marketing emails.
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Manage a social media and email communications calendar, collaborating with colleagues to ensure a timely flow of communications that meet institutional goals.
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Track analytics on social media channels and emails, informing decision-making about the creation and use of digital content.
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Support the Director of Creative and Brand Strategy in updating and managing enrollment communications projects.
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Work in close collaboration with the Visual Content Producer on the creation of video and photo content for Kenyon’s Instagram and TikTok channels.
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Supervise the work of student creative producers, including writers and social media contributors, assigning projects and providing direction and feedback on their work.
Supervisory Responsibilities
Qualifications
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Bachelor’s degree in communications, marketing, journalism, English or a related subject.
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Three to five years of writing and editing experience in a higher-education, agency, corporate or non-profit digital setting, or an equivalent combination of education, training and experience.
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Familiarity with AP Style, excellent spelling and grammar skills, attention to detail.
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Demonstrated ability to use social media channels and web and email content management systems.
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Ability to work independently, while meeting deadlines and managing multiple projects.
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A desire to constantly learn and innovate, and evidence of creative problem solving and collaboration.
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Some work during evenings and weekends required.
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Hybrid work is a possibility for this position.
Kenyon College is a nationally prominent, private liberal arts college where academic excellence goes hand in hand with a strong sense of community and close relationships among students and professors.
Compensation and Benefits
Salaries at Kenyon are competitive and commensurate with experience. In addition to an attractive salary, Kenyon offers benefits for employees and their family members. Children of employees are eligible for 100% tuition waivers at Kenyon, and through the Great Lakes Colleges Association, children of employees are eligible for 90% tuition waivers at eighteen other of the nation's finest liberal arts colleges.
We also offer health, dental and vision insurance, TIAA retirement, and many other benefits, including provisions for a spouse, families, and domestic partners. Details about benefits as well as conditions of employment are described more fully in our Staff Handbook.
Kenyon is a unique place to live and work. To discover why it should be your next home, click here.
Kenyon College is an equal opportunity employer and applications from members of all underrepresented groups are encouraged. It is the College's policy to evaluate qualified applicants without regard to race, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, physical and/or mental disability, age, religion, medical condition, veteran status, marital status, or any other characteristic protected by institutional policy or state, local, or federal law. Kenyon College has a strong commitment to supporting diversity, equity and inclusion. Please visit our Diversity at Kenyon website.