- Flexible location + hybrid work arrangements
- Full-time and continuing
- HEW 7 $101,858 - $112,156 + 17% Superannuation
Why work with us?
At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.
Who are we?
Deakin's Marketing and Recruitment division plays a key role in strengthening the university's brand and driving growth through student acquisition. We partner with other University areas to enhance our brand position and expand our market share, both domestically and internationally.
Brand and Marketing Communications leads the development and governance of Deakin's brand strategy, delivering recruitment campaigns, social media, content marketing, and communications to build Deakin's global reputation and optimise our student profile.
We are seeking a Social Media Coordinator to join our team!
About the role:
We’re looking for a Social Media Coordinator who’s passionate about staying on top of key channel trends and knows how to leverage them to create engaging, branded content that resonates with our audiences. This role will focus on growing our social communities and boosting engagement through creative, dynamic digital marketing strategies. With a strong grasp of channel planning, monitoring, reporting, and campaign management, the Coordinator will use a toolkit of platforms and tactics to deliver results. Staying informed about the latest social media trends, best practices, and emerging tools will be essential to improving content quality, engagement strategies, and audience interaction across channels.
In addition to executing campaigns, this role will support the development of social media skills within the team and the broader university community. By providing guidance, sharing best practices, and helping colleagues understand and adhere to brand standards, the Coordinator will contribute to a unified, brand aligned presence across platforms. Reporting to the Manager, Campaigns and Social Media, the role will work with a talented team of channel leads and content producers to ensure Deakin stays at the forefront of social media and content.
As a Coordinator, Social Media you will:
- Develop and deliver fresh, on-brand content for Deakin University’s social media channels, including copy, visuals, and videos, to drive engagement and reflect the university’s values and strategic priorities.
- Moderate social media communities by actively engaging with users, responding to comments, and addressing queries or concerns in a timely and professional manner, fostering a positive online environment.
- Planning and executing social media channel strategies and campaigns that align with Deakin’s marketing and communications objectives, ensuring that content is consistent with university goals and delivered on time.
- Monitor and evaluate social media performance using analytics tools, track audience engagement metrics, and provide regular reports with recommendations for optimization and future content strategies.
- Ensure all content and interactions on social media adhere to Deakin University’s policies, including those related to ethical standards, workplace safety, and brand guidelines, maintaining a professional and cohesive online presence.
- Work with various university departments and stakeholders to source content, promote initiatives, and ensure consistency of messaging across different social media platforms
To be successful, you’ll have:
- A Degree with substantial subsequent relevant experience; or
- Extensive experience and management expertise in technical or administrative fields; or
- An equivalent combination of relevant experience and/or education/training.
- Experience in content marketing and copywriting
- Experience with content creation and management through blogging or social communities.
- Strong social media background and understanding of social media trends.
- Proficiency in social analytics and listening tools.
- Proven creative and effective copywriting skills.
- Photoshop and Premiere Pro editing experience (Desirable)
Here's how to apply:
Please submit your updated resume and a short cover letter outlining your skills and experience.
For a confidential discussion regarding this role, please contact Abbie Allen (Director, Brand and Marketing Communications) via abbie.allen@deakin.edu.au
(Note: This role is being advertised during the university's close-down period. We will respond to any questions after 2nd January 2025).
For a copy of the position description, please see below:
Coordinator, Social Media 2024.pdf
Applications for this position close on 10th January 2025 at 11:55pm.
Are You Ready?
Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.
We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.
We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.
