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Marketing and Communications Specialist

Apply now Job no: 499771
Work type: Exempt Staff Full-time
Location: Bethlehem
Categories: Marketing/ Communication

Responsible for internal and external communications, marketing and social media initiatives for the Lehigh 360 Program and the Office of Creative Inquiry. This position will report to the Administrative Director for Creative Inquiry and the Vice Provost for Creative Inquiry, and will work with the Lehigh 360 Program Manager. The position will ensure clear, coherent and consistent messaging across various media platforms and liaise with internal and external partners to convey the overall ethos and programming of Creative Inquiry and Lehigh 360. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.

1. Assist with developing and executing the marketing strategy for the Lehigh 360 initiative
*Execute a marketing strategy for effectively targeting students to participate
*Produce and coordinate production of collateral material
*Design and create content for recruiting materials
*Work with Lehigh 360 leadership to determine needs
*Design and write engaging copy for advertising campaigns as well as visibility initiatives
*Supervise the development and distribution of program stories for external audiences

2. Develop and execute marketing for the Office of Creative Inquiry
*Design and create content for program recruiting materials and supervise distribution
*Work with Creative Inquiry leadership to determine needs
*Supervise the development and distribution of program stories for external audiences
*Participate in advancement efforts; write yearly solicitation letters to constituents
*Maintain and update Web pages; optimize web site for SEO and organic searching

3. Plan and administer social media strategy for the Office of Creative Inquiry and Lehigh 360
*Manage and provide content for the social media presence representing both the Office of Creative Inquiry and Lehigh 360
*Create content for Instagram and Facebook platforms
*Manage expansion to other social media platforms as appropriate
*Keep current with best practices across various platforms and social communities and the emergence of new platforms

4. Plan, create content, and implement communications for all Office of Creative Inquiry programs and Lehigh 360
*Work with Creative Inquiry leadership to ensure that communications plans and messaging are consistent with overall messaging for internal and external audiences
*Design and implement a process for working with various partner offices on campus to ensure that all units are working in unison and leveraging the University’s resources
*Write and produce high-quality editorial, video and multimedia content when needed
*Review and edit communications from the office
*Design, develop and distribute weekly e-newsletter from the Office of Creative Inquiry
*Assist in developing and implementing a comprehensive communications plan for Creative Inquiry

5. Supervise the conception, writing and distribution of stories about Office of Creative Inquiry and Lehigh 360 programs and activities
*Produce annual magazine to promote and spotlight Creative Inquiry programs and stories
*Oversee distribution of magazine and work with University Communications and Public Affairs office to ensure appropriate internal and external distribution
*Develop communications calendar in collaboration with University Communications to ensure internal and external media coverage of important Creative Inquiry stories

Grade: 8-40

Position Number:  S83870

Special Considerations

The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor 

This is a 1 year term position with possibility of renewal

This position is funded by soft dollars; there is no severance associated with this position


Qualifications

Bachelor's Degree in Communications, a related field or equivalent combination of education and experience

One to three years related work experience 

Excellent communication and interpersonal skills 

Experience marketing to diverse audiences

Proven ability to manage multiple tasks simultaneously and a high degree of initiative for bringing tasks to completion 

Exceptional writing skills and strong attention to detail

Familiarity with social media marketing strategies

Experience using multiple social media platforms

In-depth knowledge of SEO and keyword research

Excellent computer skills with experience using word processing, spreadsheet software

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position

Because of increasing COVID case counts in the region and new information about the characteristics of the Delta variant, all Lehigh faculty and staff will be required to be fully vaccinated unless they receive an approved medical or religious exemption from the requirement.

Only complete applications will be considered therefore please complete the application in its entirety.  Once the posting is removed from the website applications may no longer be allowed to be completed.

Advertised: Eastern Daylight Time
Applications close:

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