• Full-time Position located in Perth, WA
• Work for Australia's largest private health care provider
• Real opportunities for growth

The Opportunity

We are seeking an experienced marketing professional to join our National Marketing & Communications Team to deliver marketing strategies that drive brand awareness and engagement.   There will be specific focus on delivering activity-based growth across Ramsay Health Care and its range of services with priority on national and localised campaigns for key service lines.

Key Responsibilities and Deliverables

• Work collaboratively with National Marketing and Communications Team and Ramsay hospital and health services leaders and experts to develop national and localised marketing content and campaigns.
• Drive traditional and digital marketing initiatives, including SEO, SEM, content marketing, email marketing, and social media campaigns.
• Monitor and analyse market trends, competitor activities, and customer insights to inform future strategy and grow our market share.
• Collaborate with other team members from the marketing, brand, communications and doctor engagement functions to leverage their skillsets as required and ensure strategic alignment.
• Support the organisation to build a highly integrated healthcare system that benefits patients and drives loyalty to the brand.
• Ensure the team measures and reports on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Stay up-to-date with the latest industry trends and best practices in healthcare marketing.

To be successful in this role you will demonstrate:

• Proven experience in a similar role delivering targeted marketing strategies in a complex environment.
• Expertise in both traditional and digital marketing including the use of marketing software and tools.
• Experience taking complex information and translating it into targeted content for a range of marketing channels to improve customer experience and increase engagement.
• Excellent interpersonal and communication skills.
• Ability to build strong relationships with both internal and external stakeholders.
• Strong business acumen and commercial awareness to deliver on set KPIs.
• Ability to work collaboratively in a fast-paced team environment.
• Demonstrated ability to manage multiple projects concurrently under tight deadlines and within budget.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strategic thinking and problem-solving abilities.
• Strong organisational and time management skills.
• Ability to work under pressure and meet deadlines.

Desirable

• Experience working in the healthcare industry
• Tertiary qualifications in Marketing or a related field

About Us

Ramsay Health Care, a global operator of private hospitals and primary care clinics with over 70 Australian sites employing over 30,000 people. We have been focused on delivering high-quality patient care and practising the Ramsay Way philosophy of ‘People Caring for People’ since 1964.

We believe in a bright future for our company and for every one of our employees – our wellbeing initiatives and learning and development programs have seen us grow as an industry leader and sought after employer.

Values-driven work

• Are you looking for an organisation that is values-led? One that makes a real difference to the lives of Australians every day? Ramsay Health Care promotes strong relationships, sustainable growth and is committed to a diverse and inclusive culture.

Real opportunities for growth

• We offer strong, flexible career paths and provide unique opportunities to work across Ramsay’s network of facilities. You will have the opportunity to make connections and work with market leaders on complex and challenging projects to craft bespoke solutions.

Impactful wellbeing initiatives

• We have genuine commitment to family friendly practices and flexible working arrangements that promote work-life balance for each of our employees. We have a great range of industry employee discounts, and our referral program rewards our employees for recommending the best in their networks.

Requirements

• A National Police Check conducted within the previous 12 months may be asked of you

To Apply

All applications must be lodged online. Applications made by recruitment agencies will not be considered.

Applications Close: Wednesday, 11 December 2024.

Ramsay Health Care is committed to Child Safety.  Details of our commitment are set out in our Code of Conduct, available at www.ramsayhealth.com

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