Senior Digital Analyst - Brand & Customer Experience

Senor Digital Analyst

• Location: Sydney, Melbourne, or Brisbane
• Permanent Role

About the Role

Are you passionate about data-driven marketing and ready to shape the future of customer engagement? We’re seeking a Senior Digital Analyst to embed a performance-driven culture within our Digital and Customer Marketing team. You’ll ensure performance metrics are visible, aligned to targets, and drive actionable insights that shape growth and retention strategies across our 1-1 channels.

Key Responsibilities

• Track performance: Monitor and analyse growth and retention marketing performance across 1-1 channels, delivering timely and accurate reporting.
• Own dashboards: Own, create and evolve dashboards that clearly show targets, KPIs and performance drivers.
• Provide insights: Deliver actionable insights to influence growth and retention marketing strategies.
• Drive experimentation: Lead structured test‑and‑learn initiatives to optimise engagement, conversion and lifecycle performance.
• Coach the team: Coach team members on campaign performance, segmentation and self‑service analytics.
• Enable collaboration: Collaborate with MarTech, Marketing Operations, Portfolio, and agency partners to enhance automation and scalability.

About You

• Bachelor’s degree in marketing, statistics, analytics, data science, business, or related field.
• Experience working with email, SMS, push and in-app digital data.
• Proficiency in all or some of the following technologies: SQL, Tableau, Salesforce, Adobe Analytics or Google Analytics (GA4).
• Strong dashboard‑building expertise, with the ability to design clear, insightful and decision‑ready visualisations.
• Ability to embed a performance-driven culture and set clear expectations.
• Strong cross-functional collaboration and presentation skills.
• Excellent project, relationship, and workflow management skills.

Nice to Have

• Experience in experimental design (A/B testing, lift testing, optimisation).
• Proficiency in Python or R for data manipulation and analytics.
• Exposure to SEM, social and digital display marketing channels and data.
• Experience with ad buying platforms (SA360, DV360, CM360, The Trade Desk), Adobe Campaign and Responsys.

What we can offer you:

• Discounts and offers on a range of insurance products
• A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
• Invest in your brighter future with ongoing study support and career development programs.
• Give back to our communities with payroll giving, donation matching and paid volunteer leave.
• Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

Employee benefits | Suncorp Group

At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers

Apply now

Back to search results

Advertised: 15 Jan 2026 AUS Eastern Daylight Time
Applications close: 22 Jan 2026 AUS Eastern Daylight Time