1:1 Campaign Automation Lead
- Permanent Role
- Locations: Sydney, Melbourne or Brisbane
Are you passionate about leveraging marketing automation to create meaningful customer experiences? Do you thrive in a fast‑paced environment where innovation, connected journeys and optimisation are key? We’re looking for a 1:1 Campaign Automation Lead to join our Brand & CX team.
In this role, you’ll lead and uplift the capability of our 1:1 campaign automation function—building, optimising, and executing automated event- and trigger-based customer marketing programs that drive retention, enhance customer lifetime value and strengthen our digital marketing ecosystem.
About the Role
As the 1:1 Campaign Automation Lead, you will:
- Lead the build, optimisation and execution of automated customer journeys across eDM, SMS and Push channels.
- Provide technical expertise, guidance and education to 1:1 campaign automation specialists.
- Collaborate closely with the 1:1 Lifecycle team to design, automate and evolve lifecycle-based personalised communication programs.
- Work with our Digital & Customer Marketing teams to enhance connected journeys and deepen data maturity.
- Support Brand Marketing teams to deliver effective 1:1 customer marketing initiatives.
- Drive measurable improvements in retention, customer lifetime value and overall campaign performance.
- Identify and integrate new data sources, execute test-and-learn initiatives, and champion continuous optimisation.
- Contribute to strategic roadmap development, including platform migration activities and new capability development.
What You’ll Bring
- Tertiary degree in IT, Business, or Marketing (mandatory).
- Certifications in Salesforce Marketing Cloud, Oracle Responsys, or Adobe Campaign (desirable).
- 6+ years’ experience in direct or customer marketing, either client or agency side.
- Proven capability in delivering 1:1 automated marketing campaigns (eDM, SMS, Push).
Technical & Specialist Skills:
- Hands-on expertise with marketing automation platforms (Adobe, Salesforce, Oracle).
- Strong HTML skills and familiarity with modular email templates.
- Experience with JavaScript or personalisation languages (e.g., AMPscript, RPL).
- SQL proficiency for segmentation, optimisation and data manipulation.
- Proven experience designing and deploying event- and trigger-based automated journeys.
- Strong understanding of analytics, data, and marketing automation technologies.
- Ability to collaborate effectively and communicate technical concepts in a clear, engaging way.
- Excellent planning, attention to detail, problem solving and QA skills.
- Experience leading or coaching teams or squads to deliver customer-first outcomes.
- Ability to integrate analytics insights into campaign optimisation and lifecycle strategy.
Why Join Us?
- Make a real impact on customer engagement and retention through innovative, data-powered marketing.
- Collaborate with a supportive, high-performing team passionate about digital transformation.
- Enjoy flexible working options across Sydney, Melbourne or Brisbane.
- Be part of an organisation championing inclusion, wellbeing and continuous improvement.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits | Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.
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Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time